Anshu Saxena Arora, Ph.D, PMP
Associate Professor
School of Business and Public Administration (SBPA)
Obtaining “Quality Matters” certification for my ‘Marketing Research’ course was a challenging yet rewarding journey. As a Marketing Professor and Robotics Researcher focused on examining consumer/user experience and behavior with emerging technologies like AI and robotics, I faced significant obstacles, particularly the lack of a suitable textbook since the course aimed to engage students in research within these cutting-edge fields. A BIG Thanks to my CAL colleagues, Julian and Fatma, for their immense help and invaluable assistance in synchronizing my marketing research content into a structured course map, modules, instructional materials, infographics, and assignments on Blackboard. The result is a well-organized course that includes comprehensive resources such as the latest research papers, articles, and case studies, along with weekly assignments that would greatly benefit my students. The Quality Matters certification underscores my commitment to delivering an exceptional learning experience that prepares students to excel in the dynamic fields of AI and robotics through marketing research.
